We knew that the poster was an essential product which would endorse our film if done correctly; therefore we looked at a number of independent film posters, as this would ideally help us generate some ideas concerning what elements to include in our poster. For example, we viewed the poster for Paul Andrew Williams film ‘London to Brighton’ and analysised the ways in which the photos were used and where certain elements were placed. We found that, due to the films tense and ‘real life’ nature, the images used tended to be profound and frightening.
This was appropriate to the genre of film and the audience it was intended for; we took this into consideration whilst planning. The seriousness of the film influences the way the poster is advertised and marketed and the combination of the poster, along with the actual film, excellently portrays what the film will be like. This poster inspired us particularly because it was simple yet fitted directly with ‘London to Brighton’ effectively. Also, we felt it was bold which made us want to watch the film. This is how we intended our poster to be.
Ancilliary Review
We felt that to create an effective combination of ancillary tasks and our main product we needed to keep to the codes and conventions we had applied to our overall project. In other words, the ancillary tasks would need to incorporate our intended audience and engage them thoroughly, as well as in keeping with our genre. As we had thought in depth about our intended audience, we were aware of the materials they would read and view, and in turn, what they wouldn’t. We felt that a long-winded and boring poster would not engage our audience, or work well with our fast-paced and fun short film, so we created a simple yet interesting poster. Our film, named ‘the Running Man’ features a male student aged around 17 years old, wearing a checked shirt and jeans. Due to his costume and appearance we automatically interest a certain target audience, therefore we kept the layout simple to appeal to wide variety of people. We decided as the film is predominantly about running and where our character is heading, the silhouette would feature heavily on our poster. Also the bold title ‘the Running Man’ would be in the centre, in order to grab the audience’s attention and ensure that they remember the name of the film. We kept the fonts similar throughout our ancillary products and the film, to show their importance as a combination, rather than separate media texts.
Ancilliary Review Review
As we had a created a company name and logo, we liked the idea of incorporating a simple theme concerning the fonts, colours and layouts, so that our pieces worked well together as part of a set. Also, the idea that the film would be recognisable due to the poster was important as it would reach a wider audience and generate support quickly. This is why when it came to creating the film review we stuck to the same codes and conventions as the poster, although we were aware that the review needed to work well in the combination for different reasons. Unlike the poster and film, the review would feature in a magazine not created by us; therefore we needed to write it as if we hadn’t actually made the film ourselves. This was difficult as when we researched film reviews, it was limited to blockbuster films. Generally we found that short film reviews were featured on the internet rather than in magazines however in magazines like ‘Total Film’ we did find some short films. We intended to feature our review in ‘Total film’ as we felt it would reach the target audience we wanted, and fitted well with other aspects of our project including the poster. The combination of our three media products work well as a set as they tend to use the same frameworks and the ancillary tasks effectively target our intended audience through the types of media they are.
To create our magazine review and the poster we used Adobe Photoshop, a programme which is used a lot throughout the media industry. At first we found it difficult to grasp the program as it is complicated however after we had spent some time working out what tools were essential and how to do certain things we got the hang of it quickly. We created three different posters, some not finished, initially to run in a series however, we found from audience feedback that one was more popular so we decided to use this as our final poster. Also the final poster, worked well with the review as it featured similar images. Photoshop helped us to create professional looking projects which worked well with our main production piece; also we were able to maintain an overall project that we were extremely proud of. We felt, by creating an effective combination of ancillary and main tasks we would be able to reach a wide audience as well as interesting the one we had. We also liked the idea of maintaining the idea of a production company which effectively used posters and reviews to market their film.
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